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AI-Moderated Interviews for Digital Twin Calibration

A pre-registered study with 317 participants compared AI-moderated, human-moderated and static interviews. AI moderation matched human depth, covered more themes and, at fixed budget, surfaced more customer needs; digital twins built from interview data were validated against held-out responses to marketing stimuli.

Why it matters

It shows a scalable way to calibrate behavioral digital twins from survey data, applicable to modeling consumer behavior.

Relevant to DT products

Original headline
AI-Moderated Interviews for Market Research and Digital Twins Calibration
Read the original: arXiv API — полнотекстовый поиск "digital twin"

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